Wear the drive. Live the culture.

Meet MadTurbo Streetwear™: a new apparel brand built around motorsport, car culture and the creativity of the garage. From an evening at the sim rig to a weekend car meet, MadTurbo is about carrying what you love into everyday life.

From the streets to the circuits

Black, white and vivid orange set the tone. Graffiti lettering, crown marks, mechanical details and the MT monogram give MadTurbo its identity, with clean logo pieces and expressive character graphics planned for the first collection.

MadTurbo is the official apparel partner of BlackFox Racing™ and Apex & Espresso™. The shared passion is motorsport; each brand brings its own voice and visual identity to the project.

Meet the crew: Jak and Gear

Jak, the Turbo Bunny, brings quick wit, big ideas and restless creative energy. White fur, orange eyes and turbine headphones make him unmistakable. He is the one imagining what the next build could become.

Gear, the Piston Man, brings steady hands, a sharp eye and a dry sense of humour. With his silver piston head and workshop-inspired streetwear, he turns ambitious ideas into something the crew can build.

Together, they are MadTurbo’s mascots. Explore their individual artwork and profiles on Meet the Crew.

A brand with more than one story

The MadTurbo brand also exists within the universe of A Racer’s Dream, connecting the clothing with the automotive culture of that story.

Jak and Gear have their own separate world and storyline. Our planned manga shorts follow the pair as they build MadTurbo: the ideas, the garage work, the setbacks and the friendships along the way. MadTurbo Comics will be home to those stories as they develop.

What is coming next

The first apparel drop is in development, with T-shirts and hoodies among the pieces we’re exploring. We’ll share graphics, character artwork and sample checks before confirming products, prices or a release date.

We’re also developing a MadTurbo-inspired livery and a dedicated MadTurbo community. More characters are planned for a future Challengers Series; that series is not part of the first drop.

The MadTurbo homepage is now live on A&E, bringing together brand news, the crew and comic development. It will link to the official Shopify storefront when the shop launches.

Follow the build

Social accounts are being set up, and official links will appear on the MadTurbo homepage once they are ready. For now, visit MadTurbo News for announcements and previews as the first collection takes shape.

More boost. More style. Same passion.

Images are concept illustrations. Final garments and production artwork may differ.